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40 pt. vs. 60 pt. Board Book Pages: Which Thickness Is Right for Your Book?

Learn the differences between 40 pt. and 60 pt. board book pages to choose the right thickness for your book's audience, budget, and design.

Board books need to survive real toddler use. A child grabs a favorite book, turns the pages, bends a corner, chews the edge, drops it on the floor, and then comes back for another reading.

That is normal use for a board book.

For authors and publishers, page thickness matters as much as the story, artwork, and trim size. Two common choices are 40 pt. and 60 pt. board stock. The right choice depends on your book’s audience, budget, design, and expected use.

What Does "pt." Mean?

Pt. stands for point. One point equals one-thousandth of an inch.

See the Difference

While a difference of 20 points (0.020 inch, approx. 0.5 mm) might not sound like much, 60 pt board is thicker, more rigid, and creates a wider spine and heavier book than 40 pt board.

40 pt. Board Stock0.040" (~1mm) Thick
60 pt. Board Stock0.060" (~1.5mm) Thick

Illustrative comparison only. Not drawn to scale. Actual thickness and stack height may vary.

That difference sounds small, but it changes the feel of the finished book.

The Case for 40 pt. Board Books

40 pt. board stock is the common choice for many board books. It gives the book enough strength for regular handling, sticky fingers, page turning, and repeated readings. It also keeps the pages easy for small hands to turn.

40pt board book production mockup

"The book opens well, lies flat, and feels familiar to parents and children."

40 pt. is a strong fit for most general board book titles. This includes picture books, alphabet books, counting books, bedtime books, and simple storybooks. It works well for books aimed at children aged 2 and up.

It also helps control cost. That matters for larger print runs, Amazon FBA inventory, small print runs, and self-published board books.

The Case for 60 pt. Board Books

A 60 pt. board book feels thicker, firmer, and more premium. It gives the book a chunkier look on the shelf, which works well for infant and toddler titles. If you want a high-end, luxurious board book, 60 pt. is a great choice.

60pt board book production mockup

Younger children handle books more roughly. They pull, bite, drop, and bend pages more often. A thicker board gives the book more resistance to that kind of use.

Perfect for Custom Features

60 pt. board stock can also support certain custom features. This includes novelty formats, touch-and-feel books, lift-the-flap concepts, display books, and first-word books. Some designs need the extra stiffness that 60 pt provides.

40

40 pt. Stock

  • Best for general board book titles
  • Cost-effective for larger print runs
  • Ideal for children aged 2 and up
60

60 pt. Stock

  • Thicker and more premium feel
  • Extra resistance to rough handling
  • Best for novelty & touch-and-feel books

Which Thickness Should You Choose?

There is no single correct choice. The best thickness depends on the book, the reader, the budget, and the way the book will be used.

Step 1 of 3

Who is your primary target audience?

A Note About Board Book Quality

Board books can warp. Temperature changes, weak materials, poor glue, and rushed production can all affect the finished book.

That is why the printer matters. An experienced board book printer like us understands board stock, lamination, binding, finishing, and moisture control. Good production helps the book keep its shape through repeated use.

Our board books are made to:
  • Stand up to enthusiastic little readers
  • Keep their shape through repeated readings
  • Provide a safe and durable reading experience

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